UK SMEs are failing to measure marketing ROI

UK SMEs are failing to measure marketing ROI

UK SME owners are struggling to measure and understand the ROI of their marketing activity, according to the results of The Marketing Centre’s M360 assessment. In the 2021 assessment, metrics scored lower than any of the other 12 categories. Of the 500+...
Gender pay gap falls to 12.5%

Gender pay gap falls to 12.5%

PwC’s analysis of available gender pay gap data for the 2020-21 reporting year showed that the mean pay gap has fallen to 12.5% from 14.3% in the first year of reporting in 2017-18. Sheila Flavell, COO, FDM Group comments: “Just as this country started making good...