Richard Rosser, CEO of B4 talks to Sridhar Iyengar, Head of Europe and UK at Zoho
Building resilience into a company is only possible with long term vision and thinking. Companies must consider what keeps them relevant longer term. This demands a strategic approach encompassing all aspects of a business from building deep expertise to employee hiring.
With long term planning, companies can also take a wider business responsibility than profit creation. Zoho undertakes many initiatives which are intrinsic to its existence and which greatly benefit communities and their economies.
Companies that get this right see benefits including customer advocacy and loyalty, which in turn keep the business healthy long-term.
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Video produced by Oxford Creative Agency [OCA] https://oxfordcreative.agency