Having studied PR at university and worked in the industry supporting clients to manage their reputations for more than 20 years, Sam is passionate about the PR profession. Purpose became more salient to her during her leadership development journey with QuoLux, (culminating in an MBA in Leading Business) which in turn has helped shaped Target’s offering while supporting its clients too.
Sam co-leads B4’s ‘Better Business’ Ecosystem alongside fellow Member Grant Hayward of Collaborent.